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THE BRAND

Emme Parsons is an eponymous brand launched in 2017 and based in Los Angeles. Known for its ultra-light interpretations of classic silhouettes that are made in Italy each collection strives to create versatile, enduring pieces.

Defined by discipline, rationality and purity, the label utilizes the rigor of aesthetic rules and acts as a conduit to the less knowable — the still-mythical west coast and embrace of opportunity and change. Blending logic and feeling, the label’s core ethos is rooted in Eloquent Utilitarianism: a belief that function should have meaning and that pure design should be unobtrusive yet emotional.

A SHARED OBLIGATION

We believe sustainability is more than a set of standards. It compels a moral code that considers every action made as part of a commonwealth of people and planet. Advancing economic, social and environmental behaviors within each part of the business cycle is a natural human responsibility. Our five-fold approach creates an actuality of difference.

Methodology: In design, classic forms that last beyond trends; constructions allow for nearly 90% biodegradable, natural components. In manufacturing, tanneries use non-biodegradable dyes, suede is bio-based. Italian factories that maintain good working conditions. In packaging, all plastic bags eliminated, boxes are 50% recycled cardboard, dusters made from  Global Organic Textile Standard (GOTS) cotton, shoe lasts composed of recycled plastic. In philanthropy, non-profits supported via volunteer work and donation include the American Civil Liberties Union, SELAH and the Good Shepherd Center. In inquiry, constant research into improved practices.



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